Radium’s Customized Brand Experiences for Clients in April 2025

By Team Radium

Radium Management, established in Kolkata in 2013, has grown over the years into a modern, full- service and fully-integrated marketing agency that provides exemplary professional expertise of well-crafted immersive experiences to clients across the nation.

At Radium Management, our offerings span across corporate seminars and conferences, brand activations and new product launches, exhibitions, trade shows, networking events and getogethers, team- building events, corporate offsite retreats and more.

As the preferred BTL agency of 100+ corporate brands for events, ground activation, exhibition designing, and content production, Radium as a company offers the desired exposure and awareness that they seek to meet their brand objectives.

Every month, Team Radium sets out to meet clients’ needs with the passion that each project that we undertake demands. That’s what drives us and keeps us going. At the core, it’s all about understanding the brand’s needs, budgets, and expectations – and then going all out to meet them.

When you entrust Radium with your event, we pull out every skill and experience that our team carries from detailed corporate planning to venue selection, logistics to décor, on-site coordination to post-event analysis to make it a resounding success.  We get down to the details, so you get effective brand promotion through a seamless and stress-free experience. 

With Radium, each client can rest assured of end-to-end solutions and new creative experiences. At Radium, we pride ourselves on professional execution while keeping your business goals at the forefront so you achieve the event objectives.

Clients count on Radium to make their BTL events a success month-on-month, year-after-year.

Here’s a round-up of some events managed by Radium in April 2025 –

Client – ITC Aashirvaad Svasti Dahi waspromoted through an extensive canter activity in the cities of Kolkata, Ranchi, and Jamshedpur where buyers relished the delicious creamy ‘dahi’.

Client – Samsung A Series was promoted through Mall Activation that involved Cluster Activity at three important cities in West Bengal – Kolkata, Siliguri, and Durgapur.

Client – Canon Stall construction and management at India International Construction and Equipment Expo at BBCC, Kolkata was done by Radium Management capturing the attention of visitors and creating a lasting brand impression.

Client – Polycab poila baisakh Market Storming Activity was done in Kolkata as well as Rest of West Bengal. In line with the festive mood of the occasion, stores sported a festive décor in brand colours, drummers playing the dhaak and decked out in traditional wear (again in brand colours) did the rounds of stores and customers were applied tilak on their foreheads.

Client – Too Yumm. Too Yumm dealers in Kanpur and Lucknow put up special theme boards displaying the stars of Lucknow Super Giants (the brand is the official snacking partner of the team for IPL 25) and the range of Too Yumm Masaledaar Snacks with the store’s name underneath.  Alongside, there was a stadium activity at Bharat Ratna Shri Atal Bihari Vajpayee Cricket Stadium with Lucknow Super Giants branding which included fun “Bhoot” Selfies where you clicked pics with a ‘Bhoot’ installation and put them on social media tagging Too Yumm, and a ‘Cheer-o-meter’ where you screamed your love for your team and won attractive gift hampers from Too Yumm if you were loud enough! In New Delhi, Lucknow, and Varanasi, the product launch of Too Yumm Fryums was conducted by Radium which included three new flavours.  

Client – Too Yumm. Too Yumm dealers in Kanpur and Lucknow put up special theme boards displaying the stars of Lucknow Super Giants (the brand is the official snacking partner of the team for IPL 25) and the range of Too Yumm Masaledaar Snacks with the store’s name underneath.  Alongside, there was a stadium activity at Bharat Ratna Shri Atal Bihari Vajpayee Cricket Stadium with Lucknow Super Giants branding which included fun “Bhoot” Selfies where you clicked pics with a ‘Bhoot’ installation and put them on social media tagging Too Yumm, and a ‘Cheer-o-meter’ where you screamed your love for your team and won attractive gift hampers from Too Yumm if you were loud enough! In New Delhi, Lucknow, and Varanasi, the product launch of Too Yumm Fryums was conducted by Radium which included three new flavours.